Presto!
The scientist waves his fingers around the floating orrery, like a magician doing a trick.
Decoding the world of culture, design, and marketing.
SEMIOFEST call for contributions
Call for contributions — for Semiofest Warsaw 2026 — is now open!
Session: Case Files
A session on serendipitous discoveries… that may or may not have been useful to our clients.
SEMIOVOX 3Q2025
Fascinating work and fun creative projects…
Media Diet
"As a semiotician, I consume a lot — high and low, fast and slow."
Solaris
"Is true understanding even possible? What does understanding imply?"
Making Sense
"It’s about attention to detail, and spotting what fits a pattern, and what doesn’t."
Media Diet
"I remember the feeling of ambiguity, the sensation that each path in life can potentially lead to the right place… or the wrong one."
Quimby
“High Culture for Lowbrows”
Media Diet
"Embodied explorations provide sensory intelligence that digital surveillance simply cannot capture."
Making Sense
"Semiotics can be applied to creative development, artistic production, or policy design — not just to uncover meaning, but to shape it."
Media Diet
"Social media is a great way of working through intellectual problems… by allowing me to ‘offshore’ my own thinking."
The great unity
"There is neither a here nor a beyond but the great unity."
Media Diet
"Since I started studying semiotics, I have been obsessed with trying to find the unmediated…"
Making Sense
"Understanding people means understanding the context in which we operate, and the cultural webs of meanings we’re caught up in."