
Making Sense
"Our bodies are part of our research tools — experience matters. It’s not just about hours in the office; it’s about the life you live."

"Our bodies are part of our research tools — experience matters. It’s not just about hours in the office; it’s about the life you live."

Call for contributions — for Semiofest Warsaw 2026 — is now open!

A session on serendipitous discoveries… that may or may not have been useful to our clients.

Fascinating work and fun creative projects…

We semioticians must "question things more closely, adopt different perspectives, and pursue more unconventional paths."

"Pika pika."

"Clients rarely list gaming as an area of culture to explore, which seems wild to me."

"What a semiotician offers is an authentic reading of their culture that only they can provide."

"As a movie addict, I’m drawn to 'loaded absences,' where what’s left out often says more than what’s shown."

The semiotician who develops a working semiosphere model is an astronomer, geometer, mathematician … and cheesy magician too.

"As a semiotician, I consume a lot — high and low, fast and slow."

"Is true understanding even possible? What does understanding imply?"

"It’s about attention to detail, and spotting what fits a pattern, and what doesn’t."

"I remember the feeling of ambiguity, the sensation that each path in life can potentially lead to the right place… or the wrong one."

“High Culture for Lowbrows”

"Embodied explorations provide sensory intelligence that digital surveillance simply cannot capture."