Making Sense
"Our bodies are part of our research tools — experience matters. It’s not just about hours in the office; it’s about the life you live."
Decoding the world of culture, design, and marketing.
SEMIOFEST call for contributions
Call for contributions — for Semiofest Warsaw 2026 — is now open!
Session: Case Files
A session on serendipitous discoveries… that may or may not have been useful to our clients.
SEMIOVOX 3Q2025
Fascinating work and fun creative projects…
Media Diet
We semioticians must "question things more closely, adopt different perspectives, and pursue more unconventional paths."
Pikachu
"Pika pika."
Media Diet
"Clients rarely list gaming as an area of culture to explore, which seems wild to me."
Making Sense
"What a semiotician offers is an authentic reading of their culture that only they can provide."
Media Diet
"As a movie addict, I’m drawn to 'loaded absences,' where what’s left out often says more than what’s shown."
Presto!
The semiotician who develops a working semiosphere model is an astronomer, geometer, mathematician … and cheesy magician too.
Media Diet
"As a semiotician, I consume a lot — high and low, fast and slow."
Solaris
"Is true understanding even possible? What does understanding imply?"
Making Sense
"It’s about attention to detail, and spotting what fits a pattern, and what doesn’t."
Media Diet
"I remember the feeling of ambiguity, the sensation that each path in life can potentially lead to the right place… or the wrong one."
Quimby
“High Culture for Lowbrows”
Media Diet
"Embodied explorations provide sensory intelligence that digital surveillance simply cannot capture."