The Song of the Butterfly
"A declaration that my neurospiciness isn’t a flaw; it’s the power source of my unique perception, creativity and way of life."
Decoding the world of culture, design, and marketing.
Session: Semiotics in Latin America
A session on the unique uses of emotion, color and dissonance in Latin America.
SEMIOVOX 2025
Fascinating work and fun creative projects…
Making Sense
"Semiotics is clever and brilliant. It doesn’t need to try so hard to sound clever and brilliant."
In the Untethered
"My daily reminder that I am exactly who I think I am: an unconventional woman."
Akzidenz-Grotesk
"A stark, proto-Brutalist typeface totally out of step with the times, it was a revelation."
The Soft Machine
"Cut word lines — Cut music lines — Smash the control images — Smash the control machine"
Kalinga Redox
"For a tourist like myself to get a traditional tattoo from Apo Whang-Od's successor involves reduction or oxidation…"
Making Sense
"Semiotic researchers tend to be good people — perhaps because they share a fundamental openness toward understanding cultures other than their own."
Henna Hand
"The natural pigment, time, warmth, and the body determine the shape and colouring of the mark."
Gill Sans
"Gill Sans is, in effect, the national typeface of England."
Family Star
"It was a spontaneous decision at the end of a glorious trip and that’s enough."
Making Sense
"You already have so much knowledge to draw on from your observations — things you’ve noticed, trends you’ve spotted, cultural knowledge unknowingly assimilated, years of training on method."
Layered Fragment
"A symbol of innocence, endurance, and the ability to thrive in ordinary places."
Todd Klone
"One of the classic American comics letterform sets."
Polymorphous
"It influences me to better adapt to different contexts and keep evolving…"