Making Sense
"A label, a framing choice, a repeated gesture, a category, a visual convention, a protocol: these are often the places where larger systems become visible."
Decoding the world of culture, design, and marketing.
SEMIOVOX 2Q2026
Fascinating work and fun creative projects…
Thailand Turquoise
"It is both bright and restful."
Diploma Regular
"My tattoo indelibly links me to a nine-hundred-year-old scholastic tradition of writing and reading."
Making Sense
"What does semiotics bring to the party?" is the key question.
Blossom Pink
"There is almost a sense of being on a bit of a high from the short-lived but lovely blossoms."
Electronic Display
"Getting early electro-mechanical systems to dynamically display changeable text was a pain in the ass."
Making Sense
"Make abstract ideas and observations clear, without losing the rigour or wonder of whatever ideas you had in the first place. "
Engine Summer
"Is this an actual thing I’m putting together, or am I fooling myself?"
Statue of Liberty Teal
"I had done what my dad predicted and my achievement was symbolized by this giant statue."
Session: Viscosity Redux
On June 26th! A session exploring semiotic "viscosity."
Kumon Worksheet
"The typography drives me crazy."
Making Sense
"Unlike LLMs, we help build a deep understanding of culture, not just engage in pattern recognition."
Trade Gothic Bold Condensed No. 20
"Want to say something? Reach for Trade No. 20."
Making Sense
"You notice when a system is addicted to an old myth it can no longer metabolize."