Making Sense
"Make abstract ideas and observations clear, without losing the rigour or wonder of whatever ideas you had in the first place. "
Decoding the world of culture, design, and marketing.
Session: Viscosity Redux
On June 26th! A session exploring semiotic "viscosity."
SEMIOVOX 1Q2026
Fascinating work and fun creative projects…
Engine Summer
"Is this an actual thing I’m putting together, or am I fooling myself?"
Statue of Liberty Teal
"I had done what my dad predicted and my achievement was symbolized by this giant statue."
Kumon Worksheet
"The typography drives me crazy."
Making Sense
"Unlike LLMs, we help build a deep understanding of culture, not just engage in pattern recognition."
Trade Gothic Bold Condensed No. 20
"Want to say something? Reach for Trade No. 20."
Making Sense
"You notice when a system is addicted to an old myth it can no longer metabolize."
Savannah Sign
"He ought to be a celebrated figure, for contributing brilliantly to Savannah’s visual charisma."
Making Sense
"If analysis doesn’t restore the beauty, texture, or emotional vibration of an object, it becomes abstract."
Babel-17
"Babel-17 is a language of dense precision; each word opens up into a vast idea-complex."
Jenson’s Roman
"They were designing a means of expression intended to last a thousand years."
Session: Festschrift for Malcolm
On May 29th! A session honoring Malcolm Evans…
Making Sense
"Do not rely only on your intuition or gut, but make sense of them using concepts, models and instruments produced by semioticians."
Sunflower Gunmetal
"Strength does not cancel softness, and softness does not undermine strength."