The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

The object of study in semiotics is not the signs but rather a general theory of signification; the goal of each “audit” is to build a model demonstrating how meaning is produced and received within a category or cultural territory. Signs on their own, therefore, only become truly revelatory and useful once we’ve sorted them into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

“REFINED PROCESS” NORM: Our unique process – continually improved and refined with experience.

“REFINED PROCESS” FORMS: Showing the process and method of coffee-/tea-making, selection of beans, roasting and brewing. Tonality around best of the class and focus (kodawari): number of steps in the process, number of years of trial and error. “Strict standards.” “Carefully selected .”

From a 2021 study of the HONORING TRADITION (It requires expertise and skill to participate in a time-tested ritual) territory, within Japan’s Coffee category.