The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

The object of study in semiotics is not the signs but rather a general theory of signification; the goal of each “audit” is to build a model demonstrating how meaning is produced and received within a category or cultural territory. Signs on their own, therefore, only become truly revelatory and useful once we’ve sorted them into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

“AGAINST ALL ODDS” NORM: Not merely willing to face off against multiple opponents… but eager to do so.

“AGAINST ALL ODDS” FORMS: One person (or a small group of people) courageously facing a much larger foe. The ultimate test of one’s own individuality. A look of calm courage, unhurried walk. The ultimate test of your bad-assery. Not listening to reason. “But Shane, there’s too many.” Bravado. “Snaky: Looks like we’re shy one horse. Harmonica: You brought two too many.” —  Once Upon a Time in the West. “I wouldn’t have it any other way.” — Pike, in The Wild Bunch

From a 2024 study of American West codes — as surfaced from movies, TV shows, and videogames.