The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

The object of study in semiotics is not the signs but rather a general theory of signification; the goal of each “audit” is to build a model demonstrating how meaning is produced and received within a category or cultural territory. Signs on their own, therefore, only become truly revelatory and useful once we’ve sorted them into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

“SORRY NOT SORRY” NORM: Unapologetic personal expressions of doing things your way — defying all nay-sayers.

“SORRY NOT SORRY” FORMS: Defiant body language — chin up, shoulders back. Perhaps even a middle finger (or two). Stubborn, unrepentant language: “Without apology.” Perhaps sticking up for the term “feminist.”

From a 2018 audit of the Female Empowerment territory.