Netflix’s show The Queen’s Gambit has reignited interest in the game and fueled demand for chess sets. Just for fun, this 10-part series exhumes chess-themed advertising from the same era (mid-1950s through 1960s).

A French Pan Am ad, from 1957, suggests that a sophisticated fellow can spend a peaceful evening — i.e., as though at a gentleman’s club — even while hurtling through the air.