The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

The object of study in semiotics is not the signs but rather a general theory of signification; the goal of each “audit” is to build a model demonstrating how meaning is produced and received within a category or cultural territory. Signs on their own, therefore, only become truly revelatory and useful once we’ve sorted them into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

“RALLY AROUND” NORM: In order to make an impact, we must band together and gird our loins for battle.

“RALLY AROUND” FORMS: Close-knit ranks of idealistic, determined people. Similar to Bonding code but more purposeful, less casual. Rousing tonality. “This is a battle, my friends.” Moving women in tech forward. Together.” “Fight the good fight.”

From a 2018 study of the IMPACT space, within the larger framework of CONVENING. How best to communicate the notion that convening is about mustering support, influencing change, making a difference?