The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

The object of study in semiotics is not the signs but rather a general theory of signification; the goal of each “audit” is to build a model demonstrating how meaning is produced and received within a category or cultural territory. Signs on their own, therefore, only become truly revelatory and useful once we’ve sorted them into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

“LOVE YOURSELF” NORM: Your decision-making can’t go wrong if it stems from a place of high self-esteem.

“LOVE YOURSELF” FORMS: People who are confident, happy, proud. Shoulders back, chins up, heads high. Proud. “I know who I am.” “Have pride.” “Love what’s inside.” “I have faith in myself.”

From a 2018 study of the IT’S UP TO YOU space, defined as “When making a big change, you’ll need to rely on yourself.“