Start Talking Stop AIDS PSA
The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.
The object of study in semiotics is not the signs but rather a general theory of signification; the goal of each “audit” is to build a model demonstrating how meaning is produced and received within a category or cultural territory. Signs on their own, therefore, only become truly revelatory and useful once we’ve sorted them into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.
“OPEN UP” NORM: Work up the courage to tell your story, to ask difficult/scary questions, to keep your loved ones in the loop.
“OPEN UP” FORMS: Lovers having intimate conversations, people boldly sharing something painful/shameful. Pep talk. Encouraging you to do something that makes you uncomfortable.