Wyld social
The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.
The object of study in semiotics is not the signs but rather a general theory of signification; the goal of each “audit” is to build a model demonstrating how meaning is produced and received within a category or cultural territory. Signs on their own, therefore, only become truly revelatory and useful once we’ve sorted them into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.
“HANG LOOSE” NORM: Spend some quality time with a friend or two.
“HANG LOOSE” FORMS: F2F hang-out. “Brunch.” “Grab your friends, order everything, and laugh out loud.” People hanging out together — having a meal, playing a game, etc. Not a party. “Anyone who thinks that brunch has an official start time clearly has never had Good News Brunch Gummies.”