Marketing Code-X

Tattooing

Image for Tattooing

Traditional Japanese tattooing

The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

The object of study in semiotics is not the signs but rather a general theory of signification; the goal of each “audit” is to build a model demonstrating how meaning is produced and received within a category or cultural territory. Signs on their own, therefore, only become truly revelatory and useful once we’ve sorted them into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

China

TATTOOING” NORM: Tattoos are good example of where historical accuracy can meet respectful imagination. Many cultures have tattoo traditions and unique symbolic languages.

Persian

TATOOING” FORMS: See examples here.

From a 2023 audit of the AUTHENTICITY (defined as: cultural respect and curiosity) territory within the FANTASY / FOLKWAYS space.

Tags: Authenticity, CODE-X, Fantasy