The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

The object of study in semiotics is not the signs but rather a general theory of signification; the goal of each “audit” is to build a model demonstrating how meaning is produced and received within a category or cultural territory. Signs on their own, therefore, only become truly revelatory and useful once we’ve sorted them into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

“OPTIMIZE ME” NORM: Under control, fine-tuning, and evolving.

“OPTIMIZE ME” FORMS: Quasi-medical, therapeutic. Use of blue background (though not dark blue, which would read “medical”). In some cases, pharma-style pack architecture (small clear containers). Often: All caps, sans-serif type, suggesting seriousness and urgency. Therapeutic language suggesting you can change your mood: “bye bye bad mood”; “move your mood”; “choose your Good News” Sci-fi-ish language suggesting that you can upgrade your consciousness: “Optimize your state of mind,” “Make your mind sparkle,” “Boost”.

From a 2023 study of the ON POINT territory (Achieve full control and mastery of your mood; place your faith in reliable, authoritative expertise and a time-tested way of doing things) within the Cannabis category.