Making Sense
"Where trend work captures the relentless abundance of 'what', semiotics defines relevance through 'why'."
Ashley Mauritzen
Ashley Mauritzen is a semiotician, cultural analyst, and brand strategist based in East London. As an independent consultant, she helps brands harness the relationship between identity and consumption. When she’s not finding meaning in biscuit packaging, Ashley writes (from fashion journalism to exhibition texts), talks (on her podcast) and runs for cover (after performing stand up).