Luxury Water
"It's peculiar that water can be altered and packaged so much to be a luxury."
Becks Collins
Becks Collins (he/they) is a freelance semiotician based in London, UK. Using semiotics, cultural insight, and design research, he identifies innovation and communication opportunities to help brands effectively connect with people and culture. He specialises in gender, diversity and inclusion, and sustainability. He also writes cultural commentary pieces on themes like LGBT+ issues, health, and social media trends. Outside of work, he spends his time reading sci fi and fantasy books, playing DnD and learning to throw axes.
The Hitchhiker’s Guide to the Galaxy
"Our job is: life, the universe, and everything."
Making Sense
"If you’re obsessed with culture, if you over-analyse everything… then that’s enough to get started."