Making Sense
"Depending on the situation, philosophy or linguistics may be the more relevant approach."
Christo Kaftandjiev
Christo Kaftandjiev is professor of semiotics and marketing communications in the Faculty of Journalism, Sofia University (Bulgaria). The author of 10 marketing semiotics textbooks, he is also editor-in-chief of the American Journal of Linguistics, and a member of the editorial board for the International Journal of Marketing Semiotics. He speaks at business seminars, scientific conferences, and advertising festivals worldwide.