Charles Leech

Charles Leech is a SVP and the resident semiotician at Ipsos Canada, based in Toronto. He’s been practicing commercial semiotics for over 20 years, following his PhD in applied semiotics from QUT in Brisbane.

Marketing Case File

Hagiography

"A curious emotion, awe: equal parts wonder, respect, and fear…"

Posted August 25, 2024

Culture Decoder

Pattern Recognition

She has no way of knowing how she knows.

Posted January 25, 2024

Design Color Codex

Stormtrooper White

"There's always black underneath."

Posted March 5, 2023

Semiotics Semionaut

Making Sense

"You can think deeply about seemingly silly things, and derive meaning from them belied by their simplicity."

Posted November 23, 2022

Design Object Oriented

Tree Ornament

Its very banality made it the perfect distillation of our fight.

Posted October 14, 2020

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