“I Watch, Therefore I Am”
"Content consumption has become an active form of identity construction."
Chirag Mediratta
Chirag Mediratta (India / Canada) applies concepts of semiotics, cultural anthropology, behavioural science and design to understand people and communicate with the client in innovative story telling formats — highly visual debriefs, short films, workshops, posters, comic strips and more.
Auroville Orange
An homage to Auroville's lessons of empathy, kindness, and compassion.
Making Sense
"We're all semioticians — we all 'decode' as part of our everyday lives."