Coco Wu

Coco Wu is one of the few native Chinese semiotics specialists. She has a sharp understanding of cultural nuances and local evolutions and a great commercial semiotic thinking. She applies her passion for semiotics to identifying culturally relevant strategies and correlated brand activations. She has conducted projects for FMCG, food & beverage, and tech categories etc. She has also been invited to deliver her cultural insights to public by Business Reporter, Campaign Asia, China Daily, CGTN, and CBN etc. In her personal time, she is a lifestyle blogger, outdoor explorer, passionate climber, and an active observer of cultural dynamics.