Making Sense
"Semiotics is not merely a science, but an art — and I enjoy the art part more."
Elinor Lifshitz
Elinor Lifshitz is a business anthropologist, marketing strategist, and modern China specialist. She has a B.A. in Social Sciences & East Asian Studies, a China-focused MBA (CEIBS, Shanghai), and an M.A. in Visual Communications. Since 2015, she has been leading a small, trusted team of experts and cultural analysts based in various markets in Asia and EMEA. Serving global brands, the team delivers a specialized cultural- / design-oriented approach to brand strategy challenges.