Making Sense with…
"No matter how challenging the brief, the solutions are always to be found within the evidence at hand."
Gaëlle Pineda is CIO of Sémiosine, a Paris-based brand strategy firm specializing in semiotics. Prior to co-founding Sémiosine in 2011, she graduated from the University of Paris with a degree in applied semiotics, then spent ten years in media monitoring and advising on the management of communication campaigns and press relations.
"No matter how challenging the brief, the solutions are always to be found within the evidence at hand."