Jennifer Simon

Dr Jennifer Simon is an Associate Director at Crowd DNA, where she specialises in commercial semiotics, cultural insight and brand strategy. As a semiotics lead, she has delivered semiotic insights for a wide range of brands spanning multiple markets and sectors, including tech, media, luxury, alcohol and FMCG. She has both written for and presented at AQR and MRS, and guest lectures on Semiotics in Consumer Research at UAL in the UK. Her background also includes academic research and teaching at Rice and Georgia State University in the US. Jennifer relishes the opportunity to help clients craft powerful narratives that resonate with their consumers.