Making Sense
"Consumers live within a 'book,' but they can only tell you about its plot."
Katrin Horn
Katrin Horn works for Human8, a global consultancy connecting brands with people, culture and context, but remains a semiotician at heart. She has worked for more than 10 years on semiotic projects, collaborating with semioticians around the world. She also specialises in Consumer Behaviour and has been a lecturer in England for 10 years in this field.