Krzystof Polak

Krzystof Polak is a cultural expert by education (MA studies at the University of Wrocław, doctoral studies at University SWPS in Warsaw). He is co-founder of Semiotic Solutions PL, which introduced semiotics to the Polish market. He has taken part in over 300 analytical and advisory projects using semiotics. He is the author of many publications popularizing semiotics in marketing in trade magazines, and is coauthor of the book “Semiotics in Marketing."