Karin Sandelin

With a background in art history, education technology, art direction, and design management, Karin has been a senior semiotician at Kantar for nearly 25 years, guiding many international and national brands, organizations, unions, and agencies. In 2017 Karin founded Kantar Sensemiotics, a team of specialists offering a holistic perspective on the market’s current communication needs through research, insight, and consultancy — based on semiotic, sensorial, and digital strategy.