Mariane Cara

Mariane Cara is a Brazilian semiotician and cultural strategist with degrees in Communication and Semiotics. Passionate for the meaningful signs of the absolutely ordinary, she divides her time between cultural reports on a vast range of categories and market niches and the adventure of being a mother to daughters Sofia and Elisa.

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Marketing Case File

Mother-Packs

"So many types of moms I saw in those packages..."

Posted October 5, 2024

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Culture Decoder

Rope

Theory and practice can be worlds apart.

Posted April 25, 2024

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Semiotics Semionaut

Making Sense with…

"Our field should be about expansion and exploring multiple possibilities…."

Posted January 30, 2024

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Design Object Oriented

Mini Windsock

A symbol of how we map out the direction and speed of the winds of change.

Posted January 20, 2021