Making Sense
"My fascination with symbols is rooted in how weird and misplaced I felt in my own context…"
Michelle Fan
Michelle Fan is a cultural strategist specialising in semiotics. She has led global projects across six continents for brands such as Google, Microsoft, adidas, Chanel, and LVMH. She is well-versed in translating big concepts into actionable direction. She won the MRS Award for Public Policy/Social Research in 2019. Michelle is Chinese-American and lived in the UK for 10 years. She now lives in Taipei.