Making Sense
"I would like to see a shift towards greater mindfulness and intentionality in how symbols are used and interpreted."
Marie Lena Tupot
Marie Lena Tupot is an American cultural theorist with an MS in Information Science, specializing in Intelligence Analysis. As a co-founder of scenarioDNA, she co-authored its patented culture mapping methodology. Using semiotics and linguistics, she tracks and forecasts cultural patterns to spark innovation and ground ideas in cultural response, viewing culture as a measurable system.