Making Sense
"To trace the evolution of a sign's meaning, in order to understand the sign's hidden essence, we need passion."
Max Matus
Max Matus is a Zapotec indigenous scholar and consultant. He is the research director of Semiosfera Consulting. In his professional career as a consultant with 25 years of experience, Max has worked for the public and private sectors, developing qualitative research for the evaluation and innovation of products, services, and public policy in México, the U.S.A, and LATAM.
