Making Sense
"Resolving tensions or finding new ways to frame an issue often requires some counterfactual thinking."
Nick Gadsby
Nick is an anthropologist and founder of The Answer – where he supplies strategic semiotic and cultural analysis to clients ranging from NGOs to FMCG and trying to make at least one conference a year. He specialises in brand assets analysis and development, creating new narratives, language analysis, and comms development. His motto is: keep it clear and simple, but profound. In rare moments of free time, he enjoys board games, RPGS (still), a spot of drawing and Sicily.