Making Sense
"Culture is the source of truth and wisdom — and we are but mere vessels."
Panos Dimitropoulos is Senior Director of Cultural Intelligence, Foresight and Strategy for Kantar (Shanghai). He is a semiotics expert who lives and breathes culture, analysing and producing it through the fields of strategic marketing and conceptual art. Having lived and worked in Greece, the UK, and China, he has developed extensive experience on how meaning evolves and circulates within and across markets.
"Culture is the source of truth and wisdom — and we are but mere vessels."