Making Sense
"It’s a bit like 'Don’t mention the war!' — Don’t mention semiotics!"
Peter Glassen
Peter Glassen is a Switzerland-based brand consultant and semiotician. Focusing on cultural codes and signs, he advises and supports companies and organisations in the strategic development of their brands. He is founder of the Swiss expert network for applied semiotics Semiotics.ch; and he is a university lecturer for image theory.