Rob Drent

Rob Drent is owner of the Netherlands-based qualitative research and semiotics consultancy Canvas Concepting. He also facilitates brand positioning and insight generation workshops, trains client teams in qualitative interviewing techniques and concept writing; and he is a certified facilitator in the Lego®️Serious Play®️ method. Over the past 30 years he has consulted to companies such as Unilever, KraftHeinz, Mars, FrieslandCampina, IFF, Ahold, Nutricia, Danone, KPN, and Coca-Cola. He and Kees van Duyn recently started SemioCentral, an initiative to raise awareness about commercial semiotics methodologies in the Netherlands.