Making Sense
"A purely analytical approach can't answer the question of what and where to analyze."
Samuel Grange
Samuel Grange is based in Paris. He works as a semiotician on innovation and positioning subjects for many fields. He says: "I decided to become a semiotician at 17 years old, because I love everything emotional, sensorial, that creates strong feelings… and yet, I can’t stop my rational mind from analyzing and explaining what I like or hate."
