Scent Fantasy
"The semiotician must act as a 'bridge' between perfumer and consumer…"
William Liu
William Liu is director and semiotician at Inner Chapter Shanghai. He is also a stage performer as tenor singer of Shanghai's Rainbow Chamber Choir. These roles make him very passionate about revealing subtle human subconsciousness shifts, and then transforming opportunities into brand innovation ideas.
A.I. Artificial Intelligence
"Versions of the Blue Fairy connote everything from faith to desire, dream, destination…"
Pining Green
"Longing for that which is to come and for that which we've left behind…"
Making Sense
"A semiotician must have an open heart — capable of appreciating the world beyond one's own perspective."