Ximena Tobi

Ximena Tobi cofounded Semiotica Studio in 2010, with Gabriela Pedranti. She lectures at the University of Buenos Aires — Argentina, currently focusing on the study of the connection between social networks and urban space. She also works as a sustainability consultant, focusing on the cultural dimension of environmental practices. More info here.

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Culture Decoder

Six Feet Under

What is life?

Posted April 15, 2024

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Design Color Codex

Villa Miseria Brick

"An unmistakable visual sign of material poverty."

Posted June 15, 2023

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Semiotics Semionaut

Making Sense

"Each object of study requires a unique theoretical approach."

Posted March 30, 2023

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Design Object Oriented

Vasalisa

Instead of a feeling of protection, my amulet doll offers a sense of connection.

Posted September 30, 2020