Making Sense with…
"Semiotics is something like psychoanalysis, only not of a person, but of culture."
Asia
Semioticians based in — or originally from — the Asian continent
Making Sense with…
"Culture is the source of truth and wisdom — and we are but mere vessels."
Making Sense with…
"Semiotics is not merely a science, but an art — and I enjoy the art part more."
Making Sense with…
"We have the ability to interpret culture and make a positive impact on the future."
Making Sense with…
"Clients need to be educated about the scientific rigour of our methodology."
Making Sense with…
"Every node of experience is deep, has a pattern, and can be traced."
Making Sense with…
"We're all semioticians — we all 'decode' as part of our everyday lives."
Making Sense with…
"Each new semiotics project is an Indiana Jones-type adventure."
Making Sense with…
"Achieving a deep, rich understanding of why we behave the way we do is the most rewarding part of the job."
Making Sense with…
"A semiotician must have an open heart — capable of appreciating the world beyond one's own perspective."
Making Sense with…
"Semiotics plays a crucial — even cruel, sometimes — role in guiding understanding."
Making Sense with…
"Semiotics may be limiting itself to solving bourgeois problems."
