When shabby isn’t chic
“Do I really have to destroy the beautiful logo by making it shabby?"
Case File
Stories of things we were amazed and amused to learn, whether or not they proved useful to the client.
Marketing Case File (Marketing)
X
"One of our favorite ideas emerging from the synthesis of semiotic country reports was that of 'X.'"
Marketing Case File (Marketing)
M
"A wave of inspiration came over me as I caught sight of a creative path to the organization's new name: M."
The American spirit
"Are you listening, Democrats? Here are five insights into the 'spirit of America' that could help you turn things around."
Slum Pandemic
"I could not get the stories of these teenagers out of my head."
Kütür Kütür
"Turkish has an extraordinary range of words depicting food texture."
Swaziland Condoms
"Masculinity is about short-term pleasure… and potential long-term danger."
Marketing Case File (Marketing)
Scent Fantasy
"The semiotician must act as a 'bridge' between perfumer and consumer…"
Dolphin Square
"Reshaping a community's identity and future through a simple shift in narrative…"
Undead Luxury
"A dark fantasy of membership in an immortal, superhuman elite…"
“I Watch, Therefore I Am”
"Content consumption has become an active form of identity construction."