“I Watch, Therefore I Am”
"Content consumption has become an active form of identity construction."
Case File
Stories of things we were amazed and amused to learn, whether or not they proved useful to the client.
Marketing Case File (Marketing)
Where the Boys Are
"Media producers and brands have to meet men where they are…"
Marketing Case File (Marketing)
Post-Angel
"My mistake could have turned into a disastrous unfocused mess…"
Less is More
"No matter how low the quality of the product, corporate ego is always massive."
Marketing Case File (Marketing)
Luxury Water
"It's peculiar that water can be altered and packaged so much to be a luxury."
Marketing Case File (Marketing)
Hagiography
"A curious emotion, awe: equal parts wonder, respect, and fear…"
Marketing Case File (Marketing)
Pet Food
"Embrace your status as an animal and fellowship with all other species…"
