CODE-X

A vast codex of source codes (aka “signs”) extracted from past audits.

Marketing Code-X

Going Natural

“Thank God I’m natural”

Posted July 23, 2020

Marketing Code-X

Mother’s Touch

Toilet paper as a vehicle for cuddling and caregiving.

Posted July 16, 2020

Marketing Code-X

Anti-Diet

"Be bad. Snack well."

Posted July 9, 2020

Marketing Code-X

Personal Product

Gum as an everyday carry — like car keys, or condoms.

Posted July 2, 2020

Marketing Code-X

People Food

Pet food presented in people-food contexts.

Posted June 25, 2020

Marketing Code-X

Stay Home

“Staying home saves lives”

Posted June 18, 2020

Marketing Code-X

Mind-Blowing Gum

Wide-eyed expressions of shock and awe.

Posted June 11, 2020

Culture Code-X

Parenting PWNs

“Win big at parenting.”

Posted June 4, 2020

Marketing Code-X

Pet Family

Pets depicted as friends and family members.

Posted May 28, 2020

Marketing Code-X

New Money

Celebrating your newfound social status and success.

Posted May 21, 2020

Marketing Code-X

Old Money

The carefully un-ostentatious trappings of inherited privilege.

Posted May 14, 2020

Design Code-X

Coffee Lab

The scientific method is at work, in this coffee/juice shop.

Posted May 9, 2020

Design Code-X

Classy Capsule

An effort to class up the package.

Posted May 7, 2020

Marketing Code-X

Expert Mixology

Carefully organized bartending ingredients.

Posted April 9, 2020

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Our Insights

Topic

Type

Tags

CODE-X

Going Natural

Mother’s Touch

Anti-Diet

Personal Product

People Food

Stay Home

Mind-Blowing Gum

Parenting PWNs

Pet Family

New Money

Old Money

Coffee Lab

Classy Capsule

Expert Mixology