Making Sense with…
"Resolving tensions or finding new ways to frame an issue often requires some counterfactual thinking."
Europe
Semioticians based in — or originally from — the European continent
Making Sense with…
"A mental shift needs to happen — a shift in the way you see and interact with signs."
Making Sense with…
"Semiotics is something like psychoanalysis, only not of a person, but of culture."
Making Sense with…
"I’m a huge advocate of semiotics explained in consumer-friendly language."
Making Sense with…
"It’s a bit like 'Don’t mention the war!' — Don’t mention semiotics!"
Making Sense with…
"No matter how challenging the brief, the solutions are always to be found within the evidence at hand."
Making Sense with…
"Pure semiotic skills don't automatically translate to adept meaning-making."
Making Sense with…
"Depending on the situation, philosophy or linguistics may be the more relevant approach."
Making Sense with…
"If you’re obsessed with culture, if you over-analyse everything… then that’s enough to get started."
Making Sense with…
"Deal with the basics of semiotics without being distracted by the sometimes complicated theory."
Making Sense with…
"Semiotics is a lens that adds depth, intrigue, and even magic to the everyday."
