Making Sense with…
"Jumping from huge socio-political questions to cheese, and everything in-between, is very rewarding."
Europe
Semioticians based in — or originally from — the European continent
Making Sense with…
"Semioticians are guardians of meaning. That’s a sacred responsibility."
Making Sense with…
"Present the work straightforwardly, without falling in love with your own voice."
Making Sense with…
"Resolving tensions or finding new ways to frame an issue often requires some counterfactual thinking."
Making Sense with…
"A mental shift needs to happen — a shift in the way you see and interact with signs."
Making Sense with…
"Semiotics is something like psychoanalysis, only not of a person, but of culture."
Making Sense with…
"I’m a huge advocate of semiotics explained in consumer-friendly language."
Making Sense with…
"It’s a bit like 'Don’t mention the war!' — Don’t mention semiotics!"
Making Sense with…
"No matter how challenging the brief, the solutions are always to be found within the evidence at hand."