Making Sense
"We are ‘working amongst the ruins’ so there’s a scope to be creative and brave."
Europe and Central Asia
Semioticians based in — or originally from — the European continent
Making Sense
"The real power of semiotics lies in understanding how consumers create their own meaning systems."
Making Sense
"You need to be comfortable with uncertainty, contradiction, and change."
Making Sense
"Achieving a deep, rich understanding of why we behave the way we do is the most rewarding part of the job."
Making Sense
"Don’t set off to be a semiotician — instead, let semiotics set you off."
Making Sense
"It’s a semiotician’s imagination, open mind, and creative ability which are truly rare."
Making Sense
"It's essential to cultivate the feeling of being surprised by the ordinary…"
Making Sense
"Eco said that semiotics would be the philosophy of the 21st century and I believe him."