Europe
Semioticians based in — or originally from — the European continent
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"Until we learn to discern cultural patterns, we can't fully understand or make use of them."
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"The semiotician looks at things from the perspective of both the frog and the eagle."
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"Once we 'break the surface' of what's given, we learn that no phenomenon is ever obvious."
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"We are ‘working amongst the ruins’ so there’s a scope to be creative and brave."
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"Everything is or can be significant and worthy of our time."
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"The real power of semiotics lies in understanding how consumers create their own meaning systems."
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"You need to be comfortable with uncertainty, contradiction, and change."
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"Cultivate a 'helicopter' view on things, concepts, and problems."
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"Each new semiotics project is an Indiana Jones-type adventure."
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"Semiotics succeeds because of its vast and ambitious scope."
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"Achieving a deep, rich understanding of why we behave the way we do is the most rewarding part of the job."
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"Don’t set off to be a semiotician — instead, let semiotics set you off."