Making Sense with…
"Pure semiotic skills don't automatically translate to adept meaning-making."
Europe
Semioticians based in — or originally from — the European continent
Making Sense with…
"Depending on the situation, philosophy or linguistics may be the more relevant approach."
Making Sense with…
"If you’re obsessed with culture, if you over-analyse everything… then that’s enough to get started."
Making Sense with…
"Deal with the basics of semiotics without being distracted by the sometimes complicated theory."
Making Sense with…
"Semiotics is a lens that adds depth, intrigue, and even magic to the everyday."
Making Sense with…
"Until we learn to discern cultural patterns, we can't fully understand or make use of them."
Making Sense with…
"The semiotician looks at things from the perspective of both the frog and the eagle."
Making Sense with…
"Once we 'break the surface' of what's given, we learn that no phenomenon is ever obvious."
Making Sense with…
"We are ‘working amongst the ruins’ so there’s a scope to be creative and brave."
Making Sense with…
"Everything is or can be significant and worthy of our time."
Making Sense with…
"The real power of semiotics lies in understanding how consumers create their own meaning systems."
Making Sense with…
"You need to be comfortable with uncertainty, contradiction, and change."