Making Sense
"You need to be comfortable with uncertainty, contradiction, and change."
Europe
Semioticians based in — or originally from — the European continent
Making Sense
"Achieving a deep, rich understanding of why we behave the way we do is the most rewarding part of the job."
Making Sense
"Don’t set off to be a semiotician — instead, let semiotics set you off."
Making Sense
"It’s a semiotician’s imagination, open mind, and creative ability which are truly rare."
Making Sense
"It's essential to cultivate the feeling of being surprised by the ordinary…"
Making Sense
"Eco said that semiotics would be the philosophy of the 21st century and I believe him."
Making Sense
"Semiology is very nurturing, for designers and other creatives, as it offers a way to structure and connect concepts."
Making Sense
"Listen for what's being said (and not said)… and not just by the loudest voices."
Making Sense
"Semiotics plays a crucial — even cruel, sometimes — role in guiding understanding."