Making Sense with…
"It’s a semiotician’s imagination, open mind, and creative ability which are truly rare."
Semioticians based in — or originally from — the European continent
"It’s a semiotician’s imagination, open mind, and creative ability which are truly rare."
"Where everyone else sees things, a semiotician sees meaning."
"It's essential to cultivate the feeling of being surprised by the ordinary…"
"Eco said that semiotics would be the philosophy of the 21st century and I believe him."
"Semiology is very nurturing, for designers and other creatives, as it offers a way to structure and connect concepts."
"Listen for what's being said (and not said)… and not just by the loudest voices."
"Semiotics plays a crucial — even cruel, sometimes — role in guiding understanding."
"No matter how disruptive our insights may be, we must communicate them fearlessly."
"Semiotics is like the 'Matrix' — it has its own plans for you, no matter what you may have intended."
"Watching, listening, seeing, feeling, multiplying the stimuli…"
"Closing the gap between what brands think they are communicating and what they’re actually communicating."
"You have to understand the situation first and then decide which tools to use."