Europe
Semioticians based in — or originally from — the European continent
Making Sense with…
"Semiotics is like the 'Matrix' — it has its own plans for you, no matter what you may have intended."
Making Sense with…
"Watching, listening, seeing, feeling, multiplying the stimuli…"
Making Sense with…
"Closing the gap between what brands think they are communicating and what they’re actually communicating."
Making Sense with…
"You have to understand the situation first and then decide which tools to use."
Making Sense with…
"A purely analytical approach can't answer the question of what and where to analyze."