Making Sense
"I would like to see a shift towards greater mindfulness and intentionality in how symbols are used and interpreted."
What makes semioticians tick? We asked members of the international community of semiotic practitioners to answer 10 questions…
"I would like to see a shift towards greater mindfulness and intentionality in how symbols are used and interpreted."
"Emancipating through meaning within culture, as a human being, is good. But emancipating through meaning within nature, as a living being, is better."
"Consumers live within a 'book,' but they can only tell you about its plot."
"Semiotics provides the tools necessary to speak new worlds confidently and meaningfully."
"Jumping from huge socio-political questions to cheese, and everything in-between, is very rewarding."
"Semioticians are guardians of meaning. That’s a sacred responsibility."
"Present the work straightforwardly, without falling in love with your own voice."
"Resolving tensions or finding new ways to frame an issue often requires some counterfactual thinking."
"What I most enjoy is the absolute rush of realising, of learning something new — the epiphany of an insight."
"A mental shift needs to happen — a shift in the way you see and interact with signs."