Making Sense
"Resolving tensions or finding new ways to frame an issue often requires some counterfactual thinking."
Making Sense
What makes semioticians tick? We asked members of the international community of semiotic practitioners to answer 10 questions. Here's a series overview, organized by region.
Making Sense
"What I most enjoy is the absolute rush of realising, of learning something new — the epiphany of an insight."
Making Sense
"A mental shift needs to happen — a shift in the way you see and interact with signs."
Making Sense
"Semiotics is something like psychoanalysis, only not of a person, but of culture."
Making Sense
"Semiotic discourse analysis contributes to deconstructing dominant narratives and amplifying the voices of marginalized groups."
Making Sense
"I’m a huge advocate of semiotics explained in consumer-friendly language."
Making Sense
"It’s a bit like 'Don’t mention the war!' — Don’t mention semiotics!"
Making Sense
"Culture is the source of truth and wisdom — and we are but mere vessels."
Making Sense
"No matter how challenging the brief, the solutions are always to be found within the evidence at hand."
Making Sense
"Semiotics is not merely a science, but an art — and I enjoy the art part more."
Making Sense
"Pure semiotic skills don't automatically translate to adept meaning-making."
Making Sense
"Depending on the situation, philosophy or linguistics may be the more relevant approach."