Making Sense
"Consumers live within a 'book,' but they can only tell you about its plot."
Making Sense
What makes semioticians tick? We asked members of the international community of semiotic practitioners to answer 10 questions. Here's a series overview, organized by region.
Making Sense
"Semiotics provides the tools necessary to speak new worlds confidently and meaningfully."
Making Sense
"Jumping from huge socio-political questions to cheese, and everything in-between, is very rewarding."
Making Sense
"Semioticians are guardians of meaning. That’s a sacred responsibility."
Making Sense
"Present the work straightforwardly, without falling in love with your own voice."
Making Sense
"Resolving tensions or finding new ways to frame an issue often requires some counterfactual thinking."
Making Sense
"What I most enjoy is the absolute rush of realising, of learning something new — the epiphany of an insight."
Making Sense
"A mental shift needs to happen — a shift in the way you see and interact with signs."
Making Sense
"Semiotics is something like psychoanalysis, only not of a person, but of culture."