Making Sense with…
"If you’re obsessed with culture, if you over-analyse everything… then that’s enough to get started."
What makes semioticians tick? We asked members of the international community of semiotic practitioners to answer 10 questions…
"If you’re obsessed with culture, if you over-analyse everything… then that’s enough to get started."
"Deal with the basics of semiotics without being distracted by the sometimes complicated theory."
"We have the ability to interpret culture and make a positive impact on the future."
"Semiotics is a lens that adds depth, intrigue, and even magic to the everyday."
"Our field should be about expansion and exploring multiple possibilities…."
"Decisions are influenced by cultural forces of which one might not even be aware."
"Until we learn to discern cultural patterns, we can't fully understand or make use of them."
"The semiotician looks at things from the perspective of both the frog and the eagle."
"Clients need to be educated about the scientific rigour of our methodology."