Making Sense
What makes semioticians tick? We asked members of the international community of semiotic practitioners to answer 10 questions…
Making Sense with…
"Our field should be about expansion and exploring multiple possibilities…."
Making Sense with…
"Decisions are influenced by cultural forces of which one might not even be aware."
Making Sense with…
"Until we learn to discern cultural patterns, we can't fully understand or make use of them."
Making Sense with…
"The semiotician looks at things from the perspective of both the frog and the eagle."
Making Sense with…
"Clients need to be educated about the scientific rigour of our methodology."
Making Sense with…
"We need to practice a more empirical and critical approach within Semiotics."
Making Sense with…
"Every node of experience is deep, has a pattern, and can be traced."
Making Sense with…
"Semiosis sustains, permeates, and gives birth to everything we know."
Making Sense with…
"To trace the evolution of a sign's meaning, in order to understand the sign's hidden essence, we need passion."
Making Sense with…
"Once we 'break the surface' of what's given, we learn that no phenomenon is ever obvious."
Making Sense with…
"We are ‘working amongst the ruins’ so there’s a scope to be creative and brave."