Making Sense

What makes semioticians tick? We asked members of the international community of semiotic practitioners to answer 10 questions. Here's a series overview, organized by region.





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Semiotics Semionaut

Making Sense

"To trace the evolution of a sign's meaning, in order to understand the sign's hidden essence, we need passion."


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Semiotics Semionaut

Making Sense

"Once we 'break the surface' of what's given, we learn that no phenomenon is ever obvious."




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Semiotics Semionaut

Making Sense

"The real power of semiotics lies in understanding how consumers create their own meaning systems."