Making Sense
"We're all semioticians — we all 'decode' as part of our everyday lives."
Making Sense
What makes semioticians tick? We asked members of the international community of semiotic practitioners to answer 10 questions. Here's a series overview, organized by region.
Making Sense
"You need to be comfortable with uncertainty, contradiction, and change."
Making Sense
"We're surrounded by messages. The semiotician asks: How have these been configured?"
Making Sense
"Achieving a deep, rich understanding of why we behave the way we do is the most rewarding part of the job."
Making Sense
"Don’t set off to be a semiotician — instead, let semiotics set you off."
Making Sense
"It’s a semiotician’s imagination, open mind, and creative ability which are truly rare."
Making Sense
"A semiotician must have an open heart — capable of appreciating the world beyond one's own perspective."
Making Sense
"Powerful cultural insight is the wellspring of change, and change is what we need."
Making Sense
"The skill of the semiotician is to have the muscles for pattern recognition more developed."