Making Sense
"It’s a semiotician’s imagination, open mind, and creative ability which are truly rare."
Making Sense
What makes semioticians tick? We asked members of the international community of semiotic practitioners to answer 10 questions…
Making Sense
"A semiotician must have an open heart — capable of appreciating the world beyond one's own perspective."
Making Sense
"Powerful cultural insight is the wellspring of change, and change is what we need."
Making Sense
"The skill of the semiotician is to have the muscles for pattern recognition more developed."
Making Sense
"It's essential to cultivate the feeling of being surprised by the ordinary…"
Making Sense
"Eco said that semiotics would be the philosophy of the 21st century and I believe him."
Making Sense
"Semiology is very nurturing, for designers and other creatives, as it offers a way to structure and connect concepts."
Making Sense
"Listen for what's being said (and not said)… and not just by the loudest voices."
Making Sense
"We should not translate our results into marketing-ese. Semioticians don’t do 'targeting.'"
Making Sense
"Semioticians can create 'magical' outputs — but we have a systematic process for doing so."
Making Sense
"Semiotics plays a crucial — even cruel, sometimes — role in guiding understanding."
Making Sense
"No matter how disruptive our insights may be, we must communicate them fearlessly."